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Dayenne Bekker in a green and yellow track jacket in front of a yellow and black checkerboard door
74thAvenue · Amsterdam

Curated & Handmade Upcycled Fashion

by Dayenne Bekker

Ready to wear. Pieces Dayenne selects on strict criteria, then alters or mends in the small details. Every garment carries the 74th Avenue label on the inside.

Handmade and upcycled. Slower, more precious, more time. Every piece is one of a kind.

New inElegant Satin look asymmetrical top with lace himElegant Satin look asymmetrical top with lace him€24,95 74th AvenueSweatpants Tie-Dye Grey-Pink-OrangeSweatpants Tie-Dye Grey-Pink-Orange€129,95 74th AtelierBalloon BermudaBalloon Bermuda€69,95 Accessory pickBag Charm - DogBag Charm - Dog€12,95
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Quote of the day

The best palette is the one that makes you exhale.

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The story

Every piece passes through Dayenne’s hands: chosen, altered, mended or made from scratch. Nothing is mass produced and nothing is repeated.

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Latest from Dayenne

Unpopular Opinion

Unpopular opinion: fashion isn’t changing as much as you might think! 😉

I found this Reel from a year ago (yes, an old one again) and guess what? Still on trend! Every single piece I’m wearing here is just as fashionable today as it was back then.

I’ve been noticing something lately. Apart from seasonal colors, we’re still seeing a lot of the same silhouettes. Take barrel jeans, for example. They’ve been trending since 2023! And those faux leather jackets with high collars? Still going strong!

Of course, designers keep adding new details, fabrics and variations on the runway. Even blazers get small updates with bolder shoulders and different styling, but overall the silhouettes stay pretty much the same.

We all know fashion goes in circles, and that’s why we love vintage so much. But it seems those circles are getting smaller and smaller.

Even though it concerns me a little, on one hand I love it. On the other hand, I do miss the excitement of seeing something completely new each season.

But in the end, like I always say, it’s not about fashion anyway. It’s about you and your style, because that will always endure.

Curious to know what you think about this!

Have a great day, y’all.

— Dayenne Bekker 💋